BRAND GUIDELINES AND MARKETING ASSETS
www.kj1az.com
THE TASK
The task for this project was to create a brand guideline for KJ1 Construction and develop marketing materials to promote their services.
MY ROLE
For this project, I led the design efforts with full creative freedom to develop assets that accurately reflected the company’s vision and resonated with their target market.
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The Problem
Balancing creative freedom with client expectations and ensuring the design matched the company’s vision while resonating with their target market was challenging and required careful attention.
THE OUTCOME
The project enhanced the company’s market presence by achieving a unified and distinctive visual identity that set them apart from competitors, resulting in a stronger and more memorable brand impact.
