Given the fast-paced nature of social media and users’ short attention spans, I approached the design process strategically to ensure the visuals were instantly attention-grabbing. I incorporated creative imageries, like a crypto coin inside a burger, to make the designs stand out. My focus was also on crafting customer-centric visuals by using relatable imageries and a tone that resonated with their target audience. Since their primary market was in Nigeria,  I integrated familiar visuals, such as a bus conductor calling out to passengers, capturing the energy and hustle of a typical Monday.